?

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">新一代國貨之光誕生了

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">它就是……螺螄粉！

",sans-serif;mso-bidi-font-family:="" 宋體;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt;mso-no-proof:yes"="">

",sans-serif;="" mso-bidi-font-family:宋體;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt;mso-no-proof:yes"">?

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">誰能想到

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">螺螄粉真的“臭名遠揚”了

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">（螺螄粉牛逼?。?span lang="EN-US">

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">在此，我想先和國外友人說聲

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">螺螄粉真的不是生化武器

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">只要嘗一口，你就懂得它的好

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">害，遙想當初

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">螺螄粉可是速食界的暗黑料理

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">提及聞風喪膽，煮則奪人心智

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">如今搖身一變成為群眾追捧的網紅

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">這期間到底它經歷了什么

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">又是如何讓大眾黑轉粉的

",sans-serif;mso-bidi-font-family:="" 宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">請收看本期的《螺螄粉翻身記》

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">螺螄粉前傳

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">以前的螺螄粉，只是柳州市平平無奇的街頭小吃。直到2012年，螺螄粉登上《舌尖上的中國》，才開始走出區域化，逐漸在大眾口中擁有姓名。而隨著各種螺螄粉品牌的出現，也有越來越多的人開始嘗試螺螄粉。",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">01

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">臭味營銷：獨特的產品口味

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">眾所周知，螺螄粉的臭是出了名的，但它的美味也確實是讓人上癮的（別問，問就是酸筍的鍋）。

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">就是它就是它！

",sans-serif;mso-bidi-font-family:="" 宋體;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt;mso-no-proof:yes"="">

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">確實，在“臭”這一領域，螺螄粉聲名遠揚。關于螺螄粉到底有多臭？曾有一位留學生在宿舍煮螺螄粉，被隔壁鄰居投訴以為在研究“生化武器”，最后還被罰款40歐元...

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">也有不少網友們PO出了自己的親身經歷：

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">“在家煮過一次，爸爸說還以為我和媽媽把廁所弄堵了?！?span lang="EN-US">

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">“舍友以為我在‘吃屎’，只有我知道我打開了新世界的大門?！?span lang="EN-US">

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">而就是這種特有的酸臭味，讓螺螄粉一直擁有不俗的討論熱度，從而引發大家的獵奇心理，然后入坑嘗試，最后徹底愛上……不得不說，那種偷偷躲在家里吃，害怕被別人發現的刺激感，瞬間讓人夢回放學路上吃辣條怕被爸媽發現的那種心情~

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">02

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">廣告神轉折：請多多了解螺螄粉吧！

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:="" 0pt;mso-no-proof:yes"="">2018",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:="" 0pt;mso-no-proof:yes"="">年，一則螺螄粉廣告火了，很難想像螺螄粉廣告竟然可以拍得如此催淚，神轉折直接把我看懵了：",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">短片從五個故事出發，分別是幫殺人犯辯護的律師，當眾罵差生的老師，壓榨年輕員工的領導，得寸進尺的乞丐和搶救病人的醫生。

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">短片最后，為我們揭開故事最后的真相，告訴你肉眼看到的其實并不是全部。就像螺螄粉的美味，了解過才知道。網友看完紛紛表示：我都看哭了，最后給我看這個？

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">猝不及防是真的，想點燃大眾那顆嘗試螺螄粉的心也是真的。

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">03

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">銷量增長背后：是屢試不爽的饑餓營銷

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">因為疫情的關系，螺螄粉等速食產品受到了大眾的強烈追捧，不論是線下超商還是線上網店，螺螄粉都是炙手可熱的優等生選手。但由于人氣過于火爆，造成了產品缺貨的“盛況”，不少螺獅粉品牌還搞起了預售（都什么時候了還饑餓營銷我哭了?。?span lang="EN-US">

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">害，那又不能不買，人家都搶了，我總不能傻愣著吧~

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">04

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">熱搜?？停喊雮€月8次，很難不火吧？

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">就這樣，網絡熱詞”螺螄粉自由”誕生了，甚至連豆瓣“螺螄粉fans”小組里的畫風都從測評變成了“炫富”——“我的螺螄粉發貨了！”、“給你們個福利吧！送螺螄粉，郵費自付”

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">同時，螺螄粉也成為了熱搜榜?？?，最狠的一次，半個月內上8次熱搜，不知道的以為是哪位頂流明星呢（不好意思，巨星來了大家讓一讓）。

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">要知道，常年在互聯網前線沖浪的用戶主要是90后，其作為互聯網上的中堅力量，又是網購的主力軍自然為螺螄粉的傳播免費助了一波力（螺螄粉品牌們：又能白嫖了，真好）

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">05

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">李子柒效應：螺螄粉在國外輸出的橋梁

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">去年，火遍油管的李子柒也淪陷于螺螄粉的魅力之中，除了拍攝螺螄粉制作的視頻，更是直接開創李子柒個人品牌螺螄粉。

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">靠“中國式田園生活”系列視頻在國外媒體走紅的她，擁有眾多粉絲。而在強大的粉絲影響力之下，李子柒螺螄粉短時間內成為了國內銷量榜首的品牌，甚至讓許多沒吃過螺螄粉的海外人士也開始心癢。

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">說起來，李子柒螺螄粉會火至海外也是必然。經常逛Youtube和Facebook的人都知道，李子柒在國外一直頗具人氣，我只能說，李子柒的螺螄粉輸出至全世界指日可待！

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">06

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">真香聯名：不如一起臭味相投

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">不僅如此，螺螄粉品牌們還紛紛玩起了聯名。比如，上述的李子柒螺螄粉近日就和人民日報告“搞”在了一起。

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">而昨天，精選君還看到一則消息：好歡螺聯合綠箭推出了6周年限定禮盒。

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">我只能說，這個聯合是啥意思，是嫌棄我吃完螺螄粉太臭的嘴么？？？不止如此，更有喪心病狂的螺螄粉品牌推出過美妝聯名產品。

",sans-serif;="" mso-bidi-font-family:宋體;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt;mso-no-proof:yes"">?

",sans-serif;="" mso-bidi-font-family:宋體;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt;mso-no-proof:yes"">ttouchme",sans-serif;="" mso-bidi-font-family:宋體;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt;mso-no-proof:yes"">聯名款螺螄粉味香膏

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:="" 0pt;mso-no-proof:yes"="">ummmm

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">騷還是你們螺螄粉騷~

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">就這樣

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">在臭味營銷、廣告創意、話題傳播

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">以及疫情大背景下引發的速食潮流之下

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">螺螄粉從地方小吃變身成為國民小吃

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">就連隨便一沖浪

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">都能看到平日光鮮亮麗的明星

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">被螺螄粉折服的樣子：

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">就連Lisa導師也……

",sans-serif;="" mso-bidi-font-family:宋體;mso-font-kerning:0pt;mso-no-proof:yes"="">?

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">螺螄粉

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">喊你一聲高級營銷咖不為過吧

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">不說了，寫餓了

",sans-serif;mso-bidi-font-family:宋體;mso-font-kerning:0pt;="" mso-no-proof:yes"="">我要偷偷煮螺螄粉去了

?

本文圖片素材源于網絡",sans-serif;="" mso-bidi-font-family:宋體;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt;mso-no-proof:yes"">